Tuesday, March 06, 2007
To Get Back At Al
Though Lauren Bush has a line of clothing and accessories in the works, unlike many of her fellow bold-faced colleagues, she isn’t looking to reap monetarily from the expansion in her portfolio. The niece of President Bush is working on an organic concept of lifestyle branding for which she will be the spokeswoman. Sounds kinda familiar. Maybe she's trying to make up for something lacking in the family. Her name, however, won’t appear on any labels it'll go something like this... at the Michael Kors show during Fashion Week in NYC, she was photographed carrying a burlap shoulder bag that read “Feed the Children of the World” on the side. “Each bag will feed a child in school for a year through the United Nations World Food Program,” said Bush, an ambassador of the cause, of the double-handled “Feed Bag” tote, which will go on sale at Amazon.com April 1. Product placement at it's finest.