Wednesday, May 20, 2009

I'll Let You In On A Secret...

With the new vibrating mascara trend, it’s only natural that the more affordable brands get on the bandwagon. I definitely would not spend $34.00+ to try this out. I will however shell out a cool $15.00 or so. Maybelline has entered the arena with a vibrating version of their own. The Maybelline Pulse Perfection puts out 7,000 vibrations per minute, which results in longer, thicker lashes, without clumping but while still mimicking the zig zag motion of mascara application performed by professional makeup artists.

Here's what has enticed me to take the leap. Unlike other vibrating mascaras that come vibrating the second you free the wand from the tube, Maybelline’s Pulse is manual, so you control when it should vibrate. Also, the vibration is relatively faint, and easy to control.

The Maybelline Pulse Perfection mascara comes in “black” and “very black”, retails for $14.95, and will make its debut in stores in June. Can’t wait that long? You’re in luck: select retailers will be selling this amazing item starting May 18th. Simply go to, which will take you to one of four retailers: CVS, Target, Walgreens or Walmart to purchase the mascara. Naturally, Walmart is the cheapest overall with their 97 cent shipping. Check back for more updates, I'm going to try my hardest.

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