Wandering Off The Beaten Path

I am going to take a step away from fashion for a minute to comment on an email that I received earlier today. Neiman Marcus sent out a notice informing people that the new Tom Ford fragrance "Black Orchid" (very Anita in West Side Story) is available for purchase exclusively on the website. Now here's my question: why would anyone spend $600.00 on a perfume that they cannot even smell or test? Seriously.