Abaeté has come and gone and Payless is celebrating the success of that endeavor but not before delving into another. Lela Rose’s sweet and feminine designs, may fetch up to $2,100, but come February, her stuffs will be affordable for all thanks to a design collaboration with Payless announced this week. Rose will create Lela Rose for Payless, a line of original footwear and accessory designs that will be unveiled at her Fall 2007 runway show next February during fashion week. Matt Rubel, CEO of Payless ShoeSource and a veteran of Cole Haan says "we look forward to celebrating her design esthetic and bringing it to women across America with the Lela Rose for Payless collections available only at Payless.” Subtlety is not neccessary! Also noted was the fact that the contract also includes a holiday 2007 collection that will debut in November next year. “Every woman knows that a good shoe is hard to find, especially one that is affordable with impeccable quality and design,” said Rose. “That’s the goal of this alliance" And as we all know Payless’ approach in converging mass and class isn’t new. Nine West trumped their collaborations with Thakoon, Sophia Kokosalaki, and Vivienne Westwood, and H&M gained an entirely new audience thanks to its partnerships with Karl Lagerfeld, Stella McCartney, and Viktor & Rolf. And let's not forget about Target and their Go: International lines... This can only mean more good things for Payless and us!