Sunday, September 17, 2006

Nova-Check It Out

As some might know Burberry will be celebrating it's 150th anniversary this fall and because of this I chose to look back on the origins of this covetable brand. Starting in 1856 Thomas Burberry set out to crate problem solving gear by introducing thrill-seeking adventurer to a waterproof, and very sturdy twill we know as garbardine. Proprietors included Sir Ernest Shackleton on his trek to the North Pole in the early 1900's, as well as, Captain Ronald Amundsen on his trip to the South Pole in 1911. In 1902 Burberry's signature deep pocketed, double breasted jacket was chosen to outfit King Edward's army. With the advent of trench warfare in 1914 the garment was given epaulet's to hold hats, D rings to hold binoculars, compasses, and of course the odd grenade thus gaining the moniker we all know today of "trench coat" Ah, the origins of icons!

1 comment:

Alex said...

oooooo i <3 burberry