Saturday, January 30, 2010

Capsule Collection: Sonia Rykiel pour H&M

H&M is doing well despite recent bad press. Hennes & Mauritz AB (full professional business name) posted a 20.9 percent increase in net profit in the fourth quarter, with a 15 percent increase in sales in December 2009 versus the previous year, and a 13 percent increase in sales in January 2010.

Retail analysts expect that the jump will allow the company to reinvest in expanding its high-fashion offerings, like its recent collaborations with Jimmy Choo and Sonia Rykiel. On that note, if you loved the Sonia Rykiel lingere collection that H&M carried over the holidays then I'm sure you're counting down the days to the launch of her knitwear collection. Febuary 20 for those of you who are not...

I will admit although the lingere was super cute I was not moved to run and purchase it. This collection, however, is totally different! You can check it out at H&M but, definately watch the video! You'll get a great look at the thinking and collaboration that went into the collection. I learned I have been pronouncing her name wrong (embarrassed face). Also, you'll get a peek at the little yellow dress I am lusting over... hopefully it's not too expensive.

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