This is probably one of the coolest things I have ever heard of. The Crumpler "Beer for Bags Sale." It is taking place in NYC starting tomorrow running till the 11th. Basically spin the wheel to see what kind of an exchange you can make then haul the booze over to Crumpler and pick up your brand spankin' new bag. Here are their participating locations in the city:
45 Spring St., at Mulberry St.
49 Eighth Ave., at W. 4th St.